Even doorframes are customizable!

Pruksa Research, Design & Development (RDD), a subsidiary of Thailand's real estate titan Pruksa Real Estate PCL, has won a first runner-up award from the National Innovation Agency (NIA) in October 2011 for the its product design--the "Intelligent Doorframe."

Pruksa Real Estate PCL is well-known for its Lean manufacturing approach and its arguably biggest precast concrete plant in the world.  The RDD Department, for which I've been working, is the brain of the company.  The people here thrive for continuous improvement and innovation in design and construction. 

The design was geared toward DFA.  It was first designed to solve the on-site construction problems (particularly craftsmanship) by its easy installation methods.  Later, the concept of "customizable culture" (i.e.customizable, DIY gadgets for laptops and cell phones) was put forth.  These Intelligent Doorframes come in a wide range of possible styles. The best part is--The architrave (aka the mask) is detachable and able to be replaced by the house owner or even the house wife!

Credits:

Project Leader,  Supat Rattanasoponchai

Architect Supervisor,  Attanont Sukhapinda

Overall Presentation and Direction: Rangsiman S. and myself.

Graphic & Visualization: Rangsiman S. and myself

Marketing Data and SWOT: Matee B. and Cheno Group

Video Animation: Wilasinee B. 

Ambassadors: Nattiya S. and Natthames W. 

Supporters: Wilasinee B. and Kaewta K.

et al RDD-wide.

for more info visit pruksa.com or RDD's facebook